#21 Weather or Not

In this episode of Waterfall Rapids, Mike and Karen are joined by Helen Roberts, a socio-meteorologist from the Met Office, to explore how understanding human behaviour can help us respond better to weather and climate challenges. Helen explains what socio-meteorology is, how cognitive biases shape the way we make decisions and why the right message in the right place at the right time can make all the difference. The episode draws fascinating parallels between weather communication and water efficiency, and introduces a practical behavioural model that could help change the way we all think about water use.

Get in touch with the show with any questions or comments: podcast@ccwater.org.uk

Timestamps

00:00 – Introduction

00:34 – Guest introduction

01:02 – What is socio-meteorology?

03:31 – How better messaging drives behaviour change

06:13 – The COM-B model explained

08:47 – Linking weather, water and public awareness in the South West

10:54 – Helen's personal water use