#12 Every drop counts mini edition

In this episode of Waterfall, Mike and Karen speak with Laura from South West Water about water efficiency in the South West. After a dry year, the “Stop the Drop” campaign encouraged customers to use less water, improving reservoir levels and highlighting how small actions make a difference. With ongoing dry conditions, the campaign has evolved into “Save Every Drop”, alongside plans for long-term solutions like desalination. The episode showcases the importance of continuous engagement and sustainable water use.

Timestamp

• 00:00:00 – Introduction
• 00:01:36 – “Stop the Drop” campaign overview
• 00:02:47 – Campaign results
• 00:05:19 – Customer behaviour insights
• 00:08:45 – “Save Every Drop” campaign launch